With the majority of Live Events being put on hold for the foreseeable future, event organisers have had to rapidly adapt, often struggling to cultivate the same levels of engagement from their audiences as before. Because of this, making the most of the various digital platforms available to us is incredibly important. At Giggabox, we don’t just think of attendees of the online events we host as ‘spectators’ or ‘viewers’, but as actual ‘participants’ themselves.
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In the lead up to the annual One Nucleus ON Helix conference, which aims to bring together the network to discuss the main innovation and technology trends in healthcare research and development, we dedicated this ‘My Question Is…’ to addressing questions along the theme of Medicines Discovery in a Brave New World.
What is a Virtual Event?
Virtual Events are operated and produced completely remotely, allowing all participants to contribute from their own location.
Who is your audience?
One of the first things you need to consider when planning a Virtual Event is ‘who is your audience’. This will influence most decisions you make leading up to, and after, your Virtual Event. Think about who normally attends your events, or who you currently sell your products or services to. You want your audience to be specific and targeted for all involved to be engaged.
Creating Space for Everyone - Diversity and Inclusion
With the UK government recently announcing their proposed roadmap for the easing of lockdown, companies are expected to rush to organise Hybrid Events. With Hybrid Events in 2021, businesses can aim to combine the benefits of having a virtual audience alongside a much smaller live audience.
Following on from a successful collaborative event between One Nucleus and Medilink Midlands on Collaborating to Support Biotech and Med Tech Businesses Across Our Neighbouring Regions, One Nucleus dedicated our monthly online networking meeting to understanding the challenges that med tech companies faced, as well as the areas of support which could help them to thrive. Some interesting and engaging conversations ensued, and new connections made. I am pleased to share with you the highlights from our conversations here…
When planning a Virtual Event, it is always difficult to determine the best ways to approach each session’s content. With smaller-sized events, it is best to try and keep the intimate experiences participants get from face-to-face interaction, and with larger events, such as global conferences, it is vital to maintain high engagement from the audience. Doing this is far from easy, but fortunately, Virtual Events provide immense flexibility and near limitless reach opportunities.
Panel
Flic Gabbay, tranScrip (Chair)
Seb York, CatSci
Ricky Martin, HRS (Hyper Recruitment Solutions)
Phil L’Huillier, MSD
Manuela Bier, SLAS (Society for Laboratory Automation and Screening)
David Cronk, Domainex
Maria Herva Moyano (Mariu), Charles River Laboratories
The pandemic and lockdown restrictions have created many new challenges for businesses. On top of this, companies across the UK are facing millions of pounds in penalties for unused energy since the first lockdown last year.
001 Limited have been helping clients to avoid this problem by managing and broking their utilities to avoid hidden fees and recover rebates by undertaking a historical audit.