Sales Executive

Sales Executive
Location: Cambridge
Application deadline: 16th August, 2020
Start date: September 2020

Applied Biotech Ltd is a fast-growing biotechnology company developing and manufacturing innovative diagnostic assays. We are looking to establish Sales for our products. The sales executive’s role is to sell a company's products and services to individuals, businesses and government organisations. Sales may be domestic (within the UK), international, or a combination of both.
As well as approaching potential customers with the aim of attracting new business, you'll strive to maintain good relationships with existing clients and gaining repeat business wherever possible.

Key responsibilities
As a sales executive, your duties will differ if you're working in B2B or B2C sales.

In B2B sales, you'll need to:
• build good working relationships
• understand the needs of your business customers
• research the market and related products
• present the product or service favourably and in a structured professional way face-to-face.

In B2C sales, your responsibilities include:
• listen to customer requirements and present appropriately to make a sale
• maintain and develop relationships with existing customers in person, via telephone calls and emails
• cold call to arrange meetings with potential customers to prospect for new business
• respond to incoming email and phone enquiries
• act as a contact between a company and its existing and potential markets
• negotiate the terms of an agreement and close sales
• gather market and customer information
• challenge the status quo of customers to sell cutting edge technology
• advise on forthcoming product developments and discuss special promotions
• create detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer
• check the quantities of goods on display and in stock
• make accurate, rapid cost calculations and providing customers with quotations.

For both roles, you will be required to:
• negotiate on price, costs, delivery and specifications with buyers and managers
• liaise with suppliers to check the progress of existing orders
• record sales and order information, sending copies to the sales office, or entering figures into a computer system
• represent the company at trade exhibitions, events and demonstrations
• feed future buying trends back to employers
• review your own sales performance, aiming to meet or exceed targets
• attend team meetings and share best practice with colleagues.