Content marketing is a discipline that has exploded in recent years, with some estimates saying that it accounts for more than 20% of UK marketing budgets. Telling stories through high-quality content can be extremely effective for increasing awareness of your brand and – ultimately – driving sales. Mike Sewell, managing director of Cambridge-based content marketing agency CPL, will define what content marketing is and how to go about it.
Content marketing can play a part in every aspect of the marketing funnel, from awareness right through to loyalty and advocacy. With more channels available than ever, Mike argues that content marketing should play a major role in any organisation’s marketing mix. Using a range of case studies, Mike will guide you through:
• What content marketing is
• The channels it can encompass
• How it will help your business
• Some pointers to think about when creating your own strategy
About the Speaker
Mike Sewell is managing director of Cambridge-based content marketing agency, CPL. He trained as a journalist on regional newspapers and worked for communications agencies including Weber Shandwick and Golin-Harris before joining CPL.
Mike leads a 50-strong team at CPL that delivers tailored content strategies for clients, including the world’s biggest brewer AB InBev, Bourn Hall Fertility Clinic and Newmarket-based racing and breeding operation, Godolphin.
Agenda:
08.00am - Registration and networking over coffee and breakfast
08.30am - Speaker - Mike Sewel, CPL
09.30am - Further networking and a chance to follow up with the speaker
10.00am - Event close
To attend:
Members:
Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Register by clicking on 'Book Now’. Please log in first using the link at the top of this website where you should be recognised as a current member.
Non-members:
Non-members may also attend this session at a fee of £25+VAT, please sign in to the website, or register as a user before clicking ‘Book Now’. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
Refunds:
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
Would you like to speak at one of our breakfast events?
If you would like to speak at a future breakfast meeting, or have a topic you’d like to learn more about please get in touch with Louise Rushworth or Sara Baxter!