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It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budget – including booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?
We are seeing an era of change by the Global regulatory bodies for Pharmaceuticals, Medical devices and in-vitro diagnostics - and companies in the Life Sciences sector are working overtime to understand and adopt this brand new world.
While the companies in the US are facing regulatory headwinds on Patient safety, the EU region is shaking the world with the new MDR and IVDR guidelines.
The overall intent is good but the journey towards bringing this change is going to disrupt a lot of companies in the way.
Digital Marketing and Life Sciences are more similar than you might think.
Both are multi-billion dollar industries that use testing and logic to prove hypotheses. Both markets use big data sets, whether it’s recording vast experimental results or simply organising the world’s information online.
The simplest similarity, however, is the enormous growth potential of both SEO and Life Sciences.
As Inward Investment Manager (Life Sciences) for Invest ESSEX, it gives me enormous pleasure to see Harlow in Essex on everyone’s lips in the industry right now.
Last April in Manchester, the third annual Public Health Research and Science Conference served noticed to the 400 delegates that Public Health England (PHE) was in the process of creating a world-leading campus of excellence for public health research, improvement and protection, and a new headquarters, in Harlow.
All we have to do is list our products and researchers will come in their thousands, credit card and grant approval in hand… right?
Wrong!
Read on as we put Life Science Marketing under the microscope.
“Only 3% of your target market is ready to buy at any given moment in time.” – Google
A major advantage to Gold members of One Nucleus is their access to our Group Purchasing Scheme with discounts available across eight high quality Preferred Suppliers (https://onenucleus.com/purchasing) which already saves our members in excess of £3M per year.
Making Tax Digital (MTD)
MTD is the first major initiative by HMRC to digitalise taxation and transform the UK’s tax reporting landscape to, in their own words, “become one of the most digitally advanced tax administrations in the world”.
If you are a VAT registered business that has crossed the £85,000 threshold currently in place, you have a legal obligation to comply with the MTD regulations – please read on.
The truth is, I never did! In typical macho style, I’d always feel I could work it out- and so followed hours of frustration: plugging in wires to the wrong sockets, or using the right screws in the wrong holes. But the explainer video has come to my aid and somehow I don’t feel quite so emasculated watching these and, let’s face it, they’re a lot easier to understand.
And so 2019 is going to be the year that YouTube overtakes Google as the most popular search engine in the world!
Why Digital Transformation
Is your organization under pressure to improve discovery ROI? According to a 2014 report from the Tufts University Center for the Study of Drug Development, the average cost of going from chemical compound to FDA approved drug is $2.7B, and roughly only 1 in 1000 leads makes it to final approval. According to Nature Reviews, the average cost for lead optimization and preclinical in-vivo studies alone is over $0.5B per compound.