All we have to do is list our products and researchers will come in their thousands, credit card and grant approval in hand… right?
Wrong!
Read on as we put Life Science Marketing under the microscope.
“Only 3% of your target market is ready to buy at any given moment in time.” – Google
Before starting any Life Science Marketing campaign, we must consider the bigger picture. What are we looking to achieve? Sales? Lead generation? Brand awareness? The first two are often the primary objective whilst brand awareness is frequently cast aside in favour of short-term results.
Drawing on decades…
A major advantage to Gold members of One Nucleus is their access to our Group Purchasing Scheme with discounts available across eight high quality Preferred Suppliers (https://onenucleus.com/purchasing) which already saves our members in excess of £3M per year.
Businesses are increasingly adopting technology-driven approaches to purchasing, some more integrated than others and some requiring more investment in than others to initiate. None of the approaches exclude a member from being able to access One Nucleus pricing with any of our Preferred Suppliers, but there does appear to be some…