Introduction: On the 1st July 2020, the UK Government published its UK Research and Development Roadmap that reaffirmed their commitment to increasing UK investment in R&D to 2.4% of GDP by 2027 and to increase public funding for R&D to £22 billion per year by 2024/25. Deploying such investment to ensure the UK remains a powerhouse of innovation and improving the health, wellbeing and prosperity of UK citizens. Grand aspirations but the Roadmap set out challenges that must be faced to deliver those outcomes. Among these, was posing of the questions “…

The COVID-19 pandemic has thrown everything into flux. Communications and marketing have been no exception. With both staff and customers being largely remote, conferences and events disrupted, and a growing sense of product apathy among the public, companies have a serious communications hurdle to overcome. Many companies have seen this as an opportunity to update their websites and refocus their communications, both internal and external. As advertising and marketing budgets are down for almost everyone, organisations are turning to low cost ways to promote themselves, such as social media…