By Alicia Gailliez, Business Development Manager, One Nucleus

It is well accepted that if a business wishes to attract partners or clients, advertisements in trade and technical publications in their field can be extremely effective. Aligning with content of interest and relevance to the target audience can see increased sales, product enquiries, a higher profile, trade partnerships and even potential investors. The barrier, as is often the case, is the available marketing budget, how it can be best deployed and how to make that buying decision.

Useful measurement tools including circulation, reader demographics and tracking statistics are all available but can often come at a cost and can be misleading as a metric of effectiveness. There is also the human factor of what your target audience prefers – digital messaging about your product whilst on the move or hard copy literature to browse when stationary at e.g. airports, conferences and coffee tables.

Lots of unknowns, but a driver among all of this for One Nucleus is to explore how we can cost-effectively support our members in raising profile, generating leads and reaching their target audience. Moreover, the aspiration of One Nucleus is to ensure that key messages and thought leadership shared at our events form part of an on-going knowledge sharing among our network to facilitate all stakeholders’ success. Raising profile within such a discussion we believe creates better engagement, intellectual engagement in the advertiser’s offerings, and quality lead generation. For that reason, the conference reviews we now produce serve a number of purposes:

- To capture the key issues discussed and solutions proposed at our main events (Genesis and ON Helix)

- To facilitate on-going discussion in the network, including with those who were not present at the event under review

- To provide a promotional platform for those wishing to highlight the value they have to offer others in relation to those key issues

- To provide further brand awareness of the event speakers, sponsors, and exhibitors.

These new publications fit perfectly with the One Nucleus’ mission to foster a connected ecosystem that accelerates the translation of great innovation into great products that markedly improve patient outcomes. Conferences such as ON Helix and Genesis play a vital role in this mission. The Genesis 2023 Review was our first example, and opportunities are now available to raise profile in the ON Helix 2024 Review due to be released at BIO-Europe among an anticipated 5,500 key decision makers in the Life Sciences industry.

ON Helix explored the key R&D developments helping to guide the advancement of research and technology to deliver on the sector's vision of better patient treatments for all under the headline theme of ‘New Horizons for Bio Innovation’. What will be contained in the ON Helix 2024 Review is as follows:

Past testimonials of the conference highlight the high value of the content and the connections made, thus sponsoring can enhance your brands’ credibility:

“ON Helix is the annual showcase of Life Sciences in the Eastern Region. One Nucleus never fails to deliver a fantastic conference with top tier speakers who give insightful views into challenges and trends that are current in the sector. The attendees are from every area of the sector – if you are involved in Life Sciences in East Anglia, you should be there.”

James Fry, Partner and Head of Life Sciences, Mills & Reeve

“…it was an honour for us to support the conference as the Headline Sponsor. Kia was delighted to be part of the opening and to contribute to the 'New Horizons in Therapeutic Modalities' panel.”

Alla Ivaskova, Sales & Marketing Assistant, Pelago Bioscience

Your Advertising Opportunity:

Full-page advert spaces are available providing an opportunity to reach this relevant and influential audience.

All company adverts will include direct links to the sponsor's preferred URL, providing essential follow-on information for the audience and further increasing profile.

The cost to sponsor an A4 page in the ON Helix Review starts at just £500 + VAT for members. Be sure to mark these important deadlines in your calendar:

Register Your Interest by 20 September by emailing info@onenucleus.com
Artwork Deadline – 11 October 2024
Release date – 4 November 2024

Contact us now to secure your spot!