When the science succeeds, the launch must too.
UK-founded BrandLaunchX launches on 12 May with a live online World Premiere event for biotech and pharma commercial leaders.
Up to 80% of therapeutic launches underperform expectations. Not because the science fails, but because coordinating 12 to 16 specialist teams across regulatory, market access, medical affairs and commercial functions, often across multiple territories simultaneously, overwhelms the tools most organisations are currently using. The result is delayed patient access to therapies that are already approved.
BrandLaunchX is an AI-first Launch Impact Navigator built to address that gap. The platform replaces retrospective dashboards with predictive intelligence, giving launch teams early visibility of risk and the tools to act before problems compound.
The World Premiere is a 45-minute live session featuring a platform demonstration against a realistic biotech launch scenario, an independent keynote from Eugene Prokopchuk, former GSK Global Commercial Digital and Technology Finance Director, and an open Q&A with the BrandLaunchX leadership team.
4:00pm UK · 11:00am EDT · 8:00am PDT