Event attendance plays a pivotal role in lead generation and business development in Life Sciences.  It requires a structured, professional, and compliant approach that combines a combination of clear digital messaging to raise awareness, strong interpersonal skills to build rapport, and disciplined follow-up.

This interactive seminar will provide practical insights from experienced conference goers on how to generate, manage, and convert leads to deals, ensuring all opportunities are properly tracked and nurtured.

Takeaway insights for participants will include an understanding of how to: 
•    Select the right conferences to attend
•    Communicate their company’s value proposition clearly pre-event through digital messaging
•    Secure and execute 1-2-1 partnering meetings that drive outcomes
•    Maximise the benefits of networking
•    Effectively track, manage, and follow up leads
•    Evaluate attendance against value for money for future attendance

Agenda:
09.30-10.00: Registration and refreshments
10.00-11.00: Session 1 – Pre event: Your company’s messaging, marketing and comms in preparation for your event
11.00-12.00: Session 2 - Being at events: How to network, partner, exhibiting in a way that drives lead generation
12.00-13.00: Networking Lunch
13.00-14.00: Session 3 – Post event: How to effectively track, manage, and follow up leads and evaluate return on investment of attendance

This seminar is:

• Free for One Nucleus Gold, Partner and Corporate Sponsor/Patron members;
• £30 + VAT for One Nucleus Silver Members;
• £50 + VAT for Non Members.

If you have any questions about this seminar, please contact [email protected].