Sales and marketing should be one of the strongest partnerships in a business.

But too often, they act more like frustrated partners, miscommunicating, clashing over expectations, and struggling to work together. This can cause real friction that slows down results and damages trust.

In this webinar, Margaux Grasso explores why this critical relationship so often breaks down, what it’s costing businesses, and how marketing leaders can rebuild trust and stronger alignment with sales.

In this practical webinar, you’ll learn:

• Why sales and marketing relationships break down in the first place
• The strategic advantages of uniting sales and marketing
• Six ways to build trust and stronger collaboration with sales
• How shared goals, personas, and strategy can transform performance

Margaux Grasso is the founder of Wripple, a strategic marketing consultancy supporting science and technology organisations. She works with growing teams to bring more clarity, alignment, and direction to their marketing, particularly in technically complex environments where messaging and priorities can easily lose clarity.

With over 10 years’ experience in digital marketing across startups and medical consultancies, Margaux is also a facilitator. She helps teams break down silos, align around priorities, and have the conversations needed to move marketing forward more effectively. Her work often focuses on improving collaboration between marketing, sales, and leadership teams so marketing can become more strategic, focused, and impactful.

Before moving into marketing, Margaux completed a master’s degree in marine biology. She later specialised in science communication during a second master’s degree at Imperial College London.

This event is:

Free for One Nucleus Gold, Partner and Corporate Sponsor/Patron members
£30 + VAT for One Nucleus Silver Members
£50 + VAT for Non Members.

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