Cambridge Network welcomes back Karen James, Director of Lilac James, to take us through the benefits of combining Google Ads with organic SEO strategy for maximum visibility and results.

Combining a Google Ads & Organic SEO strategy for maximum benefit, understand how both channels can complement each other and improve your overall search strategy.

We will cover:

- How to check you are not wasting money on irrelevant search terms in Google Ads

- How to optimise your Google Ads settings to display to warm targets only & maximise conversions

- Understanding key organic traffic drivers and only pay for those search terms you are not on page one for

- Why you should largely ignore Google’s campaign recommendations

- Best practice for bidding on your competitors brand

- Learn why Google My Business is your best friend for regional searches & make the most of it.

- Utilising remarketing campaigns to target organic visitors of specific pages.

- How to use Google Ads to test meta descriptions and landing pages

About Lilac James

Lilac James is a Cambridge based full services marketing agency specialising in SEO, PPC & Social Media

The session will take place at 11am - 12pm on Thursday 10th June. Please sign up to take part! Participants will be sent a link to join via Zoom prior to the start time.

To attend:
Cambridge Network members may attend free of charge (check for full membership in our Directory https://www.cambridgenetwork.co.uk/directories/).
Book Now: https://www.cambridgenetwork.co.uk/events/cambridge-network-events/comb…

Alternatively, please drop [email protected] an email and she will book you on.

Non-members may also attend this session at a fee of £10+VAT. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
https://www.cambridgenetwork.co.uk/membership