How to leverage CRM to improve sales performance to get you out of a world of sales pain.

Does this sound familiar to you?

• Your sales pipeline review meetings either don’t happen, or if they do, there’s no structure
• You have no real understanding of potential deals i.e. probability and/or value
• You use various methods in use to keep track of potential deals, ranging from notebooks, Excel or Outlook

This session will be led by Mike Basketter, Commercial Director at CRM Insights.

During the session you will discover:

• What do we mean by sales pipeline
• How CRM can transform the sales function
• Why data matters – completeness, accuracy and consistency
• Why language matters – definitions, business rules, consistency

You will leave with:

• Insights on how to improve your current way of working
• An understanding of why spreadsheets are not the answer to sales success
• A sales process that works with the customer journey
• An understanding of how data can improve performance

Find out more about Mike Basketter on LinkedIn.

This session is aimed at any business or role that has an interest in B2B sales.

Timings: 09.30am registration over coffee, 9.45am: Talk starts. End by 11.00am.

Venue: Sanders Hall, The Post-Doc Centre, 105 Eddington Pl, Cambridge CB3 1AS

To save your place:
Cambridge Network members, University of Cambridge and Anglia Ruskin University current staff and student: £20+VAT
Non-members - £30+VAT

CRM for Sales: What are the Business benefits? | Cambridge Network