Data – How to maximise your greatest business asset. Getting you out of a world of decision-making pain.

Does this sound familiar to you:

• Collating data from different sources for meetings takes hours.
• In between meetings, you have no real grasp of where the business is at
• There is no understanding of how accurate your data is
• Various methods are being used to keep track of valuable data, including potential deals.

This session will be led by Mike Basketter, Commercial Director at CRM Insights.

During the session you will discover:

• What affects your data
• How CRM can transform your decision-making
• Why data matters – completeness, accuracy, and consistency
• Why language matters – definitions, business rules, terminology

You will leave with:

• Insights on how to improve your current way of working
• An understanding of which CRM data is most valuable for your business objectives
• How identifying trends and opportunities with data improves performance
• Understanding how building clear, meaningful reports and dashboards will be beneficial

Find out more about Mike Basketter on LinkedIn.

Who is the session aimed at?

• Any business or role that uses data and would like a better idea of how to manage data
• Leaders and decision makers who make decisions based on data 

To book: 

• Cambridge Network members, University of Cambridge and Anglia Ruskin University current staff and students: £20+VAT
• Non-members - £30+VAT

https://www.cambridgenetwork.co.uk/events/data-decisions-getting-more-value-your-crm