Learn about the principles of design thinking and the role of design in business growth at this fast-paced late afternoon event led by strategic design expert Neal Stone. Using real world case studies, Neal will explore how design connects a business to its customers. The session will get participants working through what design thinking can do for their company, how it can stimulate growth and help businesses to navigate uncertain times. There will be refreshments and networking to close the evening.
This event is being delivered by Innovate UK EDGE in partnership with St John’s Innovation Centre as one of its Sundowner series of events for local innovation-driven businesses.
Biog: Neal Stone
Neal is the former Head of Design for British Airways where he led the design of the world’s first flat beds in business class. He founded Leapstone, his design management and leadership practice in 2009 and has helped many commercial, public and charity organisations harness the transformational power of design. Clients include CERN, BBC, IHG, Southwestern Railway, WWF-UK, Samaritans and Innovate UK for whom he has coached many smaller businesses as part of the Design for Growth programme.
He is a Fellow of the Royal Society of Arts Manufactures and Commerce, is a visiting lecturer at the Royal College of Art and has taught about design and innovation at Imperial, London and the Cambridge Judge business schools.