Key Themes: Reframing Food Waste

Why Attend?
Can innovative freezing turn food waste into opportunity? Discover why frozen is the ‘hottest’ sustainability focus in 2025. Mitch Lee – Podcast Host & Senior NAM PACK’D explores how the world’s most wasted foods are being reframed.

You’ll also experience a tasting session with sensational plant-based goodies.

This is a FREE event – come to learn, taste and discuss!

Why This Matters
The UK throws away 9.5million tonnes of food each year, that’s an estimated £14 billion. Hear how new approaches to frozen ingredients, flavours and crucially the packaging involved can help reduce waste by over 47% (Manchester Met University) in the UK and reduce the annual toll of 25million tonnes of Greenhouse gasses.

Key topics include:

Learn how freezing could slash food waste and boost sustainability.
Discover how the world’s most wasted foods are being reframed
Taste sensational plant-based goodies

About the speaker
As Senior National Account Manager at PACK’D, Mitch Lee is on a mission to drive awareness around the benefits of frozen food and the role it plays for sustainability.

Mitch is host of “The Unfounders” podcast where he unwraps fantastic employee stories in the startup world, along with a carer committed to brand initiatives that prioritise both health and the planet. He founded the frozen plant-based ready meal company Mitch’s Kitchen and has worked for other mission-led brands such as Heura, Purezza and La Fauxmgerie.

Mitch is passionate about promoting sustainable and healthy food choices and has followed a vegan diet for ten years.

Discover Gastronomica
At Gastronomica, we’ve created a vibrant food and drink hub designed to foster collaboration and innovation. This space brings together entrepreneurs, scientists, and creatives, inspiring conversations and connections that can drive forward sustainable solutions in food and drink.