Exciting position for an experienced Marketing Expert to grow our sales pipeline for innovative mobile technologies within Healthcare, Life Sciences, and Wellness, based in England (ideally commutable to Oxford, Cambridge, or London).

Waracle is looking for a Senior Healthcare Marketing Manager with experience across the range of healthcare market segments. You’ll shape and deliver positioning and propositions highlighting the world-leading mobile solutions that Waracle delivers in Digital Health.

You’ll have incredible written skills and revel in putting out opinion pieces about the trends and news in the healthcare sector as it relates to technology and digital innovation. You’ll be passionate about these trends and jump at the chance to be part of the changes that are happening to improve wellness and patient care. As well as content you will be responsible for designing and promoting the marketing strategy across all digital and traditional marketing activities, focusing on business-to-business activity and working with sales to grow the company’s interests and revenues in the healthcare sector.

Responsibilities

Designing and implementing a strategic marketing plan across the range of healthcare market segments – including segmentation, persona refinement etc
Researching key trends and producing influential content
Supporting sales approaches, pitches, and the production of sales material
Opportunity to present on both internal and external web events (and physical when Covid restrictions allow)
Identifying trends, market shifts and emerging markets and market shifts while being fully aware of new competing products and the status of competitors
Working closely across multiple departments to uncover and progress new growth opportunities

Requirements

At least 10 years of successful experience as a marketing professional either within healthcare organisations or agency side supporting health
Outstanding communication skills especially in developing and delivering tone of voice, persona
Strong Social Media experience
Experience of public relations engagement with trade publications and newsgroups
Solid understanding of market research and data analytics
Ability to identify and target specific audiences or cohorts
Experience within a digital/mobile agency, technology specialists company, digital health, pharma or medical technology marketplace would be an advantage experience within a digital/mobile agency, technology specialists company, digital health, pharma, medical technology marketplace