"We select patients on biology, but we lose them on circumstance."

That single sentence is the reason Luvida’s hosting a dinner.

We obsess over first patient in. But the metric that actually decides whether a trial succeeds is last patient in, and too often we lose people not because the science failed, but because the trial was never designed around the reality of their lives.

Luvida is a London-based company that integrates social determinants of health data to predict and mitigate clinical trial risk.

They're bringing together 12 Clinical Development and RWE leaders in London for a private dinner to discuss how we can design trials around the whole person, not just their eligibility criteria.