Key Themes: Revolutionising Soft Drinks and Non-Alcoholic Spirits

Why Attend?
Join Julian Ebbutt, Managing Director of Alfresco Drinks, for a listen, lunch, and slurp session dedicated to innovation in the drinks industry. With over 30 years of experience in hospitality, Julian has driven the success of Alfresco Drinks by creating private-label soft drinks for brands like Pret a Manger, Itsu, Leon Restaurants, and TGI Fridays, as well as introducing award-winning non-alcoholic spirits.

This is your chance to taste the world’s first non-alcoholic Pimms and explore the future of non-alcoholic beverages in a growing market.

Why This Matters
As consumers shift toward healthier, innovative drink options, Julian Ebbutt is leading the charge. This session offers a unique opportunity to:

Learn about the development of private-label soft drinks for major brands.
Discover the growing world of non-alcoholic spirits, including award-winning ANON Drinks.
Taste the hottest new non-alcoholic innovations, including the world’s first non-alcoholic Pimms.

About the speaker
Julian Ebbutt is the Managing Director of Alfresco Drinks and a highly experienced professional in the hospitality and drinks industry with over 30 years of expertise. He has spearheaded the creation, manufacturing, and distribution of private-label soft drinks for leading brands such as Pret a Manger, Leon Restaurants, and TGI Fridays in the UK and across Europe.

Recently, Julian launched ANON Drinks, a range of award-winning non-alcoholic spirits, which includes the world’s only non-alcoholic Pimms, blending tradition with innovation to meet the rising demand for alcohol-free beverages.

In this session, Julian will share his journey in the drinks industry, discuss how Alfresco Drinks is reshaping the market, and give you the opportunity to sample cutting-edge non-alcoholic spirits.

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Gastronomica brings together entrepreneurs, chefs, and thought leaders to inspire innovation and collaboration in food and drink.