Brilliant organisations like One Nucleus exist to support economic growth across the life sciences and associated sectors in the UK; whether it’s introductions to help secure investment, fostering collaboration with universities, help with recruiting the best teams to propel your venture forwards or, perhaps more importantly, providing a network of like-minded people and a forum to share best practice and bounce ideas around.
Your sales and marketing teams are an integral part of your business, but there is currently a large gap in terms of support for them.
This is where SAMPS (sales and marketing professional in science) steps in. A not-for-profit group, run entirely by volunteers, SAMPS is our industry go-to for support. It’s free to sign up and become a member (Join SAMPS) and will give you access to the latest trends, tools, insights and innovations in scientific marketing via its webinar series, blog, networking events, newsletters and in-person conferences. SAMPS also runs its own awards, celebrating outstanding people and achievements across sales and marketing in our sectors.
With over 4,000 members globally representing life sciences, applied research tools and service providers, CROs, CDMOs, biotechs, healthcare and medical devices, SAMPS is a stimulating community that adds real value to the day to day lived reality of sales and marketing. Wherever possible, we share, not just best practice, but actual strategies that our members can implement in their respective businesses to improve aspects of their sales and marketing.
Our sponsors support many of our activities and represent consultancies, agencies, media companies, data mining services, software vendors, marketplaces and more.
We are delighted to bring the European SAMPS Conference to Cambridge this year, a superb location at the heart of the European scientific industries and I would encourage you to register – it’s a great opportunity to meet other professionals and we have a compelling line up.
Our keynote speaker for the conference is Oxford Nanopore’s Emma White, famed in sales and marketing circles for founding ‘London Calling’ which is now a key calendar date for many of us embedded in the scientific industries.
The title of the conference is ‘Innovate and connect: mastering customer engagement’ – in this world where we are competing for time, inbox space, attention, etc., we need to think about how we can innovate in our marketing and sales activities, make budgets go further, dare to do some things differently and how technology can help us.
The agenda also includes sessions from Caroline Robinson (Sandler training), Matt Wilkinson (Scrivven), Alex Rowthorn (System C) and a panel of key players from across our industry who will discuss topics such as better collaboration between sales and marketing teams, rethinking the funnel in an age of AI, influencer marketing etc.
We will also take a deep dive into persona development in a hands-on, interactive workshop that will equip you with advanced persona development tools and interrogation methods to build out and test messaging.
The conference is on Thursday 3rd April in Cambridge, at Wolfson College, part of the University, followed by a dinner in the evening at the Museum on Zoology in the centre of the city. For more info and to register, go to: SAMPS Europe 2025
If you want more information about SAMPS or would like to get involved, please get in touch. On behalf of the board members at SAMPS, we look forward to hearing from you!
Annabel Sedgwick
Managing Director kdm communications
Board member of SAMPS
Email me for a conference discount code: annabel@kdm-communications.com
*Guest blog by SAMPS, to submit a guest blog please email info@onenucleus.com