Search engine marketing is the bedrock of any organisation’s digital marketing strategy. In this webinar we look at how to set up paid search advertising campaigns using the Google Ads platform. We also learn about complementing paid search with a consistent organic blog strategy and finish with a round table on measuring search engine marketing ROI and navigating common issues.

Key Topics Covered:

• Paid Search
• Google Ads
• Organic Search
• SEO

The Speakers:

• Ben Stibbs-Eaton - Lead Creative Copywriter
• Matt Rafferty - SEM Account Manager
• Frank Barker - Marketing Manager