Learnings From Pop and Rap Stars for Genesis 
There is an old saying, popularised more recently by Pitbull and Christina Aguilera, that goes, ‘Ask for money, get advice; ask for advice, get money twice.’ This has perhaps never been truer than in the life sciences sector over recent times when advice has been far more freely given than investment. This is the motivation for the new Company Showcase stream introduced at Genesis this year, which will include fifty pitches from growing companies on their dealmaking journey.

Striving to be Efficient
For several years now the desire to be efficient and targeted has increasingly led to companies trying to focus their presenting towards conferences that claim to be enriched for investors or large corporate acquirers. Whether this is efficiency or a false economy, however, can depend on factors such as:

• Whether the presenting company portrays the best version of themselves at the time of presenting
• How those investors source deals. When asked, most investors reply that they source most of their deals through their network and recommendations
• Whether there are new investors in the room or the same ones that have heard the pitch before and not bought in.

Efficiency, therefore, could be addressed by raising the profile to a broader ecosystem full of experts who can provide first-class advice, are often connected to investors through their day-job activities, and are trusted sources of recommendations. Ecosystems address the dependent factors above, and this is the remit of a community such as One Nucleus, to enable companies to be truly efficient in their deal seeking.  

Who Will Be Pitching for Your Advice (or Money)? 
With fifty pitches on the day and over 90% of the slots already reserved, presenting companies already booked include:

Do You Want to Help?  
This is the ideal opportunity to showcase to both the pitching and non-pitching companies attending Genesis that you are the ones to offer valuable insights and connections, if only they knew to ask. You could be sure to be seen through:

• Sponsoring a session, panel discussion or event activity (from £750 + VAT)
• Exhibiting in the always very busy networking areas of the event (from £500 + VAT)
• Attending the event to hear what others need (from £325 + VAT)

Of course, you could do all three of these activities to demonstrate the value you bring to the sector.

Watch This Space!
Keep your eyes open for some upcoming announcements in the pipeline, including:

• Collaborating to deliver London Bioinnovation Week 2025
• Details of the satellite events in the Genesis Fringe
• Polls you can engage in ahead of the conference to inform the panel discussions and networking conversations.

Full details and registration options are available on the Genesis website.