All we have to do is list our products and researchers will come in their thousands, credit card and grant approval in hand… right?
Wrong!
Read on as we put Life Science Marketing under the microscope.
“Only 3% of your target market is ready to buy at any given moment in time.” – Google
Before starting any Life Science Marketing campaign, we must consider the bigger picture. What are we looking to achieve? Sales? Lead generation? Brand awareness? The first two are often the primary objective whilst brand awareness is frequently cast aside in favour of short-term results.
Drawing on decades…
A major advantage to Gold members of One Nucleus is their access to our Group Purchasing Scheme with discounts available across eight high quality Preferred Suppliers (https://onenucleus.com/purchasing) which already saves our members in excess of £3M per year.
Businesses are increasingly adopting technology-driven approaches to purchasing, some more integrated than others and some requiring more investment in than others to initiate. None of the approaches exclude a member from being able to access One Nucleus pricing with any of our Preferred Suppliers, but there does appear to be some…
Making Tax Digital (MTD)
MTD is the first major initiative by HMRC to digitalise taxation and transform the UK’s tax reporting landscape to, in their own words, “become one of the most digitally advanced tax administrations in the world”.
If you are a VAT registered business that has crossed the £85,000 threshold currently in place, you have a legal obligation to comply with the MTD regulations – please read on.
MTD in respect of VAT is the first step in a broader transformation towards a more effective, efficient system which will eventually assist tax payers in getting their tax obligations…
The truth is, I never did! In typical macho style, I’d always feel I could work it out- and so followed hours of frustration: plugging in wires to the wrong sockets, or using the right screws in the wrong holes. But the explainer video has come to my aid and somehow I don’t feel quite so emasculated watching these and, let’s face it, they’re a lot easier to understand.
And so 2019 is going to be the year that YouTube overtakes Google as the most popular search engine in the world!
I was invited to conduct some video training recently, inspired by new research by CRM platform Hubspot.…
Why Digital Transformation
Is your organization under pressure to improve discovery ROI? According to a 2014 report from the Tufts University Center for the Study of Drug Development, the average cost of going from chemical compound to FDA approved drug is $2.7B, and roughly only 1 in 1000 leads makes it to final approval. According to Nature Reviews, the average cost for lead optimization and preclinical in-vivo studies alone is over $0.5B per compound.
Small improvements in efficiency can save millions of dollars annually. In most cases, the need to improve efficiencies and…
ON Helix is One Nucleus’ flagship summer translational research confernece. The 2018 conference was the sixth in this series, with the strapline ‘Translating UK scientific excellence into global scientific strategies’; a different format, over two days rather than one; and a new venue, the Cambridge building at Babraham Research Campus. This landscaped site, six miles south-east of Cambridge city centre, is home to about sixty organisations including many established and startup biotech companies. Delegates clearly valued the extended format, with both days fully subscribed, and the…
A year ago I was pleased to be given the opportunity to assume the role of CEO at One Nucleus. The Board and I agreed there were some key developments that we wanted to implement in order to enhance the effectiveness and relevance of One Nucleus to our members, the region and the sector as a whole.
A nod to the past…. Perhaps counter-intuitively as we considered our forward looking strategy, it was looking back that enabled us to ascertain where One Nucleus’ future direction should be. Reminding ourselves of the origin and role of regional cluster groups such as Eastern Region…
The UK is at the forefront of life sciences innovation. Break through companies across the UK are creating cutting edge therapies, highly skilled jobs, and driving economic growth. But business and Government recognise that more still needs to be done to create stronger links between the life sciences and business community.
Large pharmaceutical companies, the likes of GlaxoSmithKline or AstraZeneca, may dominate the headlines and the attention of investors but the ground breaking work is often being done by growing and specialist firms. It is these companies that need our support if we are…
Recently, I was fortunate to be invited to the Kruger Cowne Breakfast Club event held in London to hear two of their clients – Caroline Rush (CEO, British Fashion Council) and Millie Mackintosh (Entrepreneur, Designer, Model and Fitness & Health Ambassador) – discuss aspects of the fashion industry, supporting creative talent, entrepreneurship and business from their perspective. See some selected highlights at http://www.krugercowne.com/events/caroline-rush-millie-mackintosh/
Fashion may feel a long way from Life Sciences & Healthcare, but it was striking how so many of the…
The Prism Series “pop up event” Cancer research UK December 2017
Christmas comes but once a year. To most of us this is a really good thing as it costs so much. We look forward to all the festivities, parties and of course the consumption of too much food and drink. Part of the annual festivities is the annual Genesis Life Sciences conference held in London, pretty much on the same date every year. The conference which is the brainchild of Tony Jones and his team brings together all of the UK life science community to participate in discussions, exchange business cards and sometimes do…