We like to believe we make careful, logical decisions. In reality, most of our choices are automatic, emotional and driven by a brain that is trying to conserve energy.

So how do you create marketing that works with the brain, rather than against it?

That is where neuromarketing comes in. By understanding the automatic and emotional processes shaping decision making at a sub-conscious level, you can design communications that drive greater attention, engagement and action.

BIO is the world’s largest advocacy association representing biotechnology companies, academic and research institutions, state biotechnology centers and related organizations across the United States and in more than 30 other nations.
The UK Pavilion will be organised by the Office for Life Sciences (OLS). Pavilion exhibitors are granted access to the partnering system, with limited location access. It is recommended that one delegate uses the exhibitor partnering access, and a second delegate purchases a Premier pass here.

Since 2021, the Swiss Biotech Day has seen remarkable growth and has become a premier global biotechnology conference for life sciences professionals, fostering international collaboration and impactful partnerships. In 2025 it attracted more than 3,000 participants from 49 countries, including 25 international delegations.

*One Nucleus members receive a 12% discount via BioPartner, please email [email protected] for more information.